brand story Archives - Marine Marketing Tools

How NautiGirl Defended their Boating Brand and Won

NautiGirl Brands trademark battle with Nautica demonstrates importance of a strong brand and trademark strategy for small businesses As a marketer, I know that a strong brand is one of the most valuable assets of a business. We carve out a unique niche in the market, develop a brand identity, grow a brand presence and then we must protect it....

Using Storytelling as a Marketing Tool for Your Brand

Branding and Graphics

Telling the story of your boating business can help build a stronger brand bond with your customers and the industry If you are a longtime boater like me, then you have likely heard a lot of great stories on the dock. The story about the time your friends anchored out for the weekend and braved...