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Tag: boating experience

steps successful marine marketing

12 Steps to Successful Marine Industry Marketing

October 10, 2016October 10, 2016Thaddeus KubisLeave a comment

Charting a Course to Success and Profitability within the Marine Industry In my opinion, marine marketers can enhance their success rate by integrating into their efforts lessons learned from sailing/boating, training and experience. Sailing and marketing are both processes based on a myriad of defined, repetitive, and creative decisions and, in part, utilize the...

boater happiness

Happiness Delivered for Boaters

December 18, 2014December 18, 2014Nathan Heber3 Comments

Money can buy happiness. There’s just one catch: you have to spend it on experiences. A version of this article originally appeared on the Boatyard blog When we first came up with the idea for our startup, we had to ask ourselves a few questions: “what do we truly love to do?” and “why...

baltimore boat show activities

Winter Boat Shows Warm up Boaters with More Boating Experiences

January 3, 2014January 7, 2014Diane SeltzerLeave a comment

Interactive, hands-on features and special events attract more boat show attendees and help to highlight the boating lifestyle during off-season winter months There’s a trend of adding interactive features at boat shows, and winter boat shows are no exception. In fact, the idea of experiencing the boating lifestyle in an indoor maritime oasis is...

marketing boating experience

Marketing an Improved Boating Experience

November 25, 2013July 11, 2017Dana RussikoffLeave a comment

The importance of promoting value-add products and services that improve the boating lifestyle and overall experience The word “experience” has become somewhat of a buzz word in the boating industry in recent years. Smart marine marketers are jumping on the idea of creating an “improved boating experience”… and with good reason. Boating is all...

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