PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has relied on for so long is about to change dramatically. This is the first of a series of articles that will take a look at the changes that are...
Non-verbal cues that boat dealers should be paying attention to on the sales floor “A picture is worth a thousand words” may ring truer for some than others, but all of us speak volumes to others without uttering a word. As most large purchase transactions include face-to-face interaction (like boat sales), it may be very...
Survey reinforces value of boating and fishing for couples to enjoy together [INFOGRAPHIC] Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing campaign releases a new survey on September 25, 2013 that outdoor activities like fishing and boating are viewed favorably with couples. The survey was conducted among men and women currently in relationships on behalf...