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Tag: boat purchases

pay per lead boats

Pay Per Lead Model Changes Advertising Market Infrastructure in Boating

October 21, 2014October 21, 2014James Nolan

PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has relied on for so long is about to change dramatically. This is the first of a series of articles that will take a look at the changes that...

sales body language

Body Language: Sssssh… I’m Trying To See

June 27, 2014June 27, 2014Jeff Scherer

Non-verbal cues that boat dealers should be paying attention to on the sales floor “A picture is worth a thousand words” may ring truer for some than others, but all of us speak volumes to others without uttering a word. As most large purchase transactions include face-to-face interaction (like boat sales), it may be...

TakeMeFishing Survey Infographic

TakeMeFishing.org Survey Reveals Preference for Dating with Boating or Fishing

September 26, 2013September 26, 2013News Editor

Survey reinforces value of boating and fishing for couples to enjoy together Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing campaign releases a new survey on September 25, 2013 that outdoor activities like fishing and boating are viewed favorably with couples. The survey was conducted among men and women currently in relationships on...

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