Using consumer buying psychology techniques to price and market your boat listings for faster sales A version of this article originally appeared on Yacht Sales Academy. Do you know which visual or psychological techniques to use to reduce the perception of your boat’s price? Perception determines reality in our lives. It can easily be influenced...
How and why people buy boats… with sales strategies and techniques to understand buyers better A version of this article originally appeared on The Profit Blog Billions of dollars are spent every year on sales training. Chances are you too have spent countless hours reading sales books, attending seminars or sales training. But before spending...
How boat builders and dealers can maximize sales opportunities and sell more boats at shows A version of this article originally appeared on Yacht Sales Academy Boat shows tend to be one of the most expensive forms of marketing in the marine industry. Millions are wasted every year at boat shows. Expensive booths. Costly travel. Cleaning...
How your boating business can cut through advertising clutter and get your marketing message read A version of this article was originially posted on The Profit Blog Would you like to know the number one problem in sales and marketing? It can be summarized in only 2 words: -Nobody Cares- The reason your audience doesn’t care is...