It’s almost the end of December, the holidays will be here and gone before we know it, and what we’ll be left with is a brand new year which means a brand new start. Out with the old, and in with the new A new president will be taking the helm in 2017—and, just like...
In the past year or two, there have been so many articles about who we should—as an industry —be reaching out to as far as target buyers go. We’ve been targeting my group, the Millennials, as if we are going to be a huge buyer in the next couple of years. Let’s face reality—we’re not...
Forget millennials – we should be courting an even younger generation to fill the gap for future workers in the boating industry There’s a huge thought that’s been on my mind the last few months, and after visiting IBEX, I feel as if I need to address it. Should our main focus really be on millennials...