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Author: Karen Maeby Bates

Karen Maeby—a marine industry employee—is making her mark as Boat Show Girl after freely attending boat shows for 4 years. She appears on World of Boating radio show frequently to talk about her adventures, as well as writing on her blog.
2017 marine marketing plan

Reinventing Your 2017 Marine Marketing Plan

December 26, 2016December 26, 2016Karen Maeby BatesLeave a comment

It’s almost the end of December, the holidays will be here and gone before we know it, and what we’ll be left with is a brand new year which means a brand new start. Out with the old, and in with the new A new president will be taking the helm in 2017—and, just...

attracting boat buyers

Gaining Buyers in the Boating Industry – Who Should we be Targeting?

December 12, 2016December 9, 2016Karen Maeby BatesLeave a comment

In the past year or two, there have been so many articles about who we should—as an industry —be reaching out to as far as target buyers go. We’ve been targeting my group, the Millennials, as if we are going to be a huge buyer in the next couple of years. Let’s face reality—we’re...

marine industry events

The State of the Marine Industry Workforce

December 5, 2016December 29, 2016Karen Maeby BatesLeave a comment

Forget millennials – we should be courting an even younger generation to fill the gap for future workers in the boating industry There’s a huge thought that’s been on my mind the last few months, and after visiting IBEX, I feel as if I need to address it. Should our main focus really be on...

marketing plan

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