American Boat & Yacht Council Releases Boat Safety App

marketing planboat safety appFree iPhone app available as tool for marine industry to promote boat safety awareness and help encourage safe boating participation

The American Boat & Yacht Council (ABYC) announced on June 24, 2013 that they have released a new iPhone app for the boating industry called “Boat Essentials – USCG Safety Gear” to help promote safer recreational boating activities.

The free iPhone app provides a simple checklist to help new or experienced boaters to identify the safety items required to have on board a boat. It includes suggestions on other items that will make the boat safer and more comfortable, such as scheduling maintenance of boat safety equipment.

Key features and functionality of the boat safety app:

  • store information on up to 3 boats
  • file and save float plans
  • add boating contacts
  • receive maintenance guideline alerts
  • access supplies list
  • be reminded of important dates

The BoatEssentials iPhone app can be used on powered and non-powered boats that operate in the waters of the United States. The mobile app was developed by Ken Cook Company as a result of a U.S. Coast Guard Recreational Boating Safety Nonprofit Grant.

“This app embodies ‘Boating Safety Built In’ with everything you need listed right there at your fingertips.  Gone are the days of getting out on the water only to find your flares are expired,” said Brian Goodwin, ABYC Technical Director.

BoatEssentials can be downloaded for free on iTunes or you can download a free paper version on the ABYC website.

Marine Marketing Opportunity

Releasing this boat safety app helps to encourage safer recreational boating activities and promote greater participation in the industry. Tools like the BoatEssentials app help put more information in the hands of boaters so that they can fully enjoy the boating lifestyle. Having the marine industry embrace boating safety helps ensure positive public perception of the industry and develop long-term boating enthusiasts.

For more information, download BoatEssentials on iTunes or visit the ABYC website for all mobile apps.

The following two tabs change content below. provides occasional coverage on marine marketing newsworthy events and other updates that offer marine marketing opportunities to grow businesses in boating. If you are interested in a profile, please see our sponsored post opportunities.

One Comment

  1. This new application is very helpful for all the boaters to know the safety in boating. I hope all boaters will be encourage to use this application for their safety. Very useful post!

Comments are closed.