As UberBOAT enters the boating market, marine marketers should look to Uber’s marketing tactics. Uber has taken the world by storm. It started as a luxury car service and has a value of $40 billion after a mere six years. Uber offers services across 50 countries, including India, which makes up its second largest market...
Pelagic FM Manger to be used for live monitoring of yachts with BioNautique “Boat Sitting” services Pelagic Fleet Management has announced on October 4, 2013 a strategic partnership with BioNautique providing its software platform, Pelagic FM Manager™, in support of BioNautique’s yacht management and maintenance services across its partner network covering France. BioNautique, a dba...
Web-based tracking tool gives customers real-time view of project status for yacht repair and restoration services Foster’s Yacht Services, a yacht repair and restoration provider located at one of the largest marine facilities in the U.S., has announced on July 30, 2013 that they are introducing a new online tool to help yacht clients track...