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Tag: trademarks

nautigirl branding trademark

How NautiGirl Defended their Boating Brand and Won

January 4, 2016January 4, 2016Diane Seltzer

NautiGirl Brands trademark battle with Nautica demonstrates importance of a strong brand and trademark strategy for small businesses As a marketer, I know that a strong brand is one of the most valuable assets of a business. We carve out a unique niche in the market, develop a brand identity, grow a brand presence and then we must protect...

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