When getting stuck into your digital marketing and looking at your website’s search engine optimisation (SEO), you may keep hearing the terms ‘keywords’ and ‘keyphrases’, but what are these and how do they relate to your marketing strategy? Yachting Pages presents a guide to keywords and phrases, offering insight into choosing and implementing keyterms into...
Boat dealers and marine businesses need to make sure websites are mobile-friendly to rank well in Google mobile searches A major mobile milestone which will go down in the archives as “Mobilegeddon” occurred last week. Google updated its search algorithms rewarding websites that are mobile-friendly. Google being the search monster that it is, says that...
Google+ can be a powerful marketing tool for boating businesses to get more social media traffic and improve Google search results for their website Google is committed to growing their relevance in social media, and they are using their valuable search engine as an incentive to get involved with social media site Google+. Surprisingly, many...