Part Two of a two part series on micro-moments in the marine industry Ignoring the new trends as many legacy (marine) businesses/manufacturers often do, you will loss the battle to win the new – younger – future buyer to support your brand. More importantly, you will lose the long-term battle to gain trust, respect and relevance...
Part One of a two part series on micro-moments in the marine industry The correct question to ask would be “are segments of marine industry ready for micro-moment buying”? As a few marine professionals pointed out via my original posting on the Marine Marketing Tools LinkedIn group, few if any large monetary purchases (like boats)...