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Tag: micro-moments

boating micro-moment buying actions

How Marine Businesses can Take Action and PROFIT from Micro-Moment Buying

September 22, 2015September 24, 2015Thaddeus Kubis

Part Two of a two part series on micro-moments in the marine industry Ignoring the new trends as many legacy (marine) businesses/manufacturers often do, you will loss the battle to win the new – younger – future buyer to support your brand. More importantly, you will lose the long-term battle to gain trust, respect and...

marine industry micro moments

Is the Marine Industry Ready for a “I Want to Buy Something in a Moment – a Micro-Moment?”

September 15, 2015September 22, 2015Thaddeus Kubis

Part One of a two part series on micro-moments in the marine industry The correct question to ask would be “are segments of marine industry ready for micro-moment buying”? As a few marine professionals pointed out via my original posting on the Marine Marketing Tools LinkedIn group, few if any large monetary purchases (like...

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