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Tag: marketing ROI

steps successful marine marketing

12 Steps to Successful Marine Industry Marketing

October 10, 2016October 10, 2016Thaddeus Kubis

Charting a Course to Success and Profitability within the Marine Industry In my opinion, marine marketers can enhance their success rate by integrating into their efforts lessons learned from sailing/boating, training and experience. Sailing and marketing are both processes based on a myriad of defined, repetitive, and creative decisions and, in part, utilize the...

Add it up

Part Four – The Guide to Profitable Marine Marketing: Know your numbers

September 23, 2014September 23, 2014Thaddeus Kubis

Profit from what you have learned: Knowing your numbers means to understand the potential for success of your marketing program (Article 4 in 4 part series) Over the past three installments of this profitable marine marketing series of articles, I provided an overview of marketing communications and the formula that has, for me, been...

2022 marketing plan
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