It’s almost the end of December, the holidays will be here and gone before we know it, and what we’ll be left with is a brand new year which means a brand new start. Out with the old, and in with the new A new president will be taking the helm in 2017—and, just like...
Profit from what you have learned: Knowing your numbers means to understand the potential for success of your marketing program (Article 4 in 4 part series) Over the past three installments of this profitable marine marketing series of articles, I provided an overview of marketing communications and the formula that has, for me, been a...