Three easy local search tactics to add to your digital marketing The search engine landscape is changing, and relying on old search engine optimization methods just doesn’t cut it anymore. Over 50% of Google searches take place on a mobile device, and 30% of these mobile searches are looking for something local. Google’s goal is...
Tag: local marketing
Online Strategies for Local Small Businesses in Boating
Tips to boost your local visibility with Google, local directories and other online channels A version of this article originally appeared on Small Business Marketing Tools While many businesses strive to gain maximum exposure online, it is important to remember your local market. Especially for those with a physical location (like a marina or boat dealer),...
How to Promote Small Business Saturday in Your Local Boating Market
Promotional ideas for marine businesses to increase local sales and shopping opportunities during annual Small Business Saturday event A version of this article originally appeared on SBMarketingTools.com The 2010 launch of Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets. As an industry largely made up of...