One of the hot topics of 2017 for businesses will be Inbound Marketing. The inbound philosophy is a strategy that earns and nurtures new customers by providing amazing user-generated content with a little side of strategy and technology. Spoiler Alert: The marine dealers that become familiar with this concept will rocket past their competitors. Let’s...
Why boating businesses should still be using traditional marketing techniques along with social media and online marketing Traditional marketing can be used by marine marketers in the boating industry. Nowadays, boating businesses continue to hear about how important a strong presence on social media is for a business in the boating industry to utilize. A majority...