selling marketing boats

Butts in Boats? A New Concept in Marketing!

Rethink your marine marketing with a focus on getting butts onto and into boats The end result of nearly every advertising, marketing, or sales promotion effort, using digital or legacy-based media is to “sell something.” Retailers need to get bodies to fill clothing lines, fill their bellies, or cover their feet with socks, shoes, and...

steps successful marine marketing

12 Steps to Successful Marine Industry Marketing

Charting a Course to Success and Profitability within the Marine Industry In my opinion, marine marketers can enhance their success rate by integrating into their efforts lessons learned from sailing/boating, training and experience. Sailing and marketing are both processes based on a myriad of defined, repetitive, and creative decisions and, in part, utilize the same...

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