Brick and mortar marine retail stores with a physical location have a distinct advantage over online marine stores The pace of introduction of new technology has impacted the way we all think and act, either at a conscious or unconscious level. One of the impacts of technology is that the world of retail is changing...
Your website is the first impression many of your customers will have of your dealership, and in many cases it can be the deciding factor for whether they decide to shop with you. According to Forrester Research, 50% of potential sales are lost because online shoppers can’t find information. That’s a huge number of sales...
Use your team as customer experience ambassadors to help build your boating business Did you know that . . . YOU make the difference to each and every customer that you come into contact with? The reality is that when you are serving a customer, you are representing your company; YOU are the brand ambassador for your organisation. Your customer...