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Tag: customer experience

Brick and Mortar Retail Stores Can Offer Advantages in Marine Industry #YouDon’tGetThisOnline

August 17, 2017August 17, 2017Geoff LangstonLeave a comment

Brick and mortar marine retail stores with a physical location have a distinct advantage over online marine stores The pace of introduction of new technology has impacted the way we all think and act, either at a conscious or unconscious level. One of the impacts of technology is that the world of retail is...

marine online destination

3 Key Components for a Strong Online Destination

November 16, 2016November 16, 2016Justin Di VilioLeave a comment

Your website is the first impression many of your customers will have of your dealership, and in many cases it can be the deciding factor for whether they decide to shop with you. According to Forrester Research, 50% of potential sales are lost because online shoppers can’t find information. That’s a huge number of...

customer experiences

Creating Positive Customer Impressions to Grow Your Marine Business

September 21, 2016April 28, 2017Geoff LangstonLeave a comment

Use your team as customer experience ambassadors to help build your boating business Did you know that . . .  YOU make the difference to each and every customer that you come into contact with? The reality is that when you are serving a customer, you are representing your company; YOU are the brand ambassador for your organisation. Your...

marketing plan

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