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Tag: buyer behavior

How Sales & Marketing Can Influence Purchase Decisions

The Psychology Behind Purchase Decisions (And How Marine Marketers can Influence Them)

May 15, 2015May 15, 2015Diane Seltzer

How emotions and bias can influence buying behavior – marketing tips for the boating industry to leverage and convert more customers It’s no surprise that emotions have a big influence on a boat purchase – after all, marketing the “boating experience” is one of the biggest trends in marine marketing right now. Many feel that...

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