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Tag: boat buying

attracting boat buyers

Gaining Buyers in the Boating Industry – Who Should we be Targeting?

December 12, 2016December 9, 2016Karen Maeby Bates

In the past year or two, there have been so many articles about who we should—as an industry —be reaching out to as far as target buyers go. We’ve been targeting my group, the Millennials, as if we are going to be a huge buyer in the next couple of years. Let’s face reality—we’re...

boat buying behavior

What do Boat Buyers Want or Need from Dealers to Buy?

October 14, 2015October 14, 2015Vincent Finetti

How and why people buy boats… with sales strategies and techniques to understand buyers better A version of this article originally appeared on The Profit Blog Billions of dollars are spent every year on sales training. Chances are you too have spent countless hours reading sales books, attending seminars or sales training. But before...

2022 marketing plan
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