In the past year or two, there have been so many articles about who we should—as an industry —be reaching out to as far as target buyers go. We’ve been targeting my group, the Millennials, as if we are going to be a huge buyer in the next couple of years. Let’s face reality—we’re not...
Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, commissioned a comprehensive study on first-time boat buyers in an effort to improve the industry’s pipeline of boat buyers. Initial results of the study was shared at the 2016 IBEX Boatbuilders Exhibition and Conference revealing...