Brick and mortar marine retail stores with a physical location have a distinct advantage over online marine stores The pace of introduction of new technology has impacted the way we all think and act, either at a conscious or unconscious level. One of the impacts of technology is that the world of retail is changing...
Use your team as customer experience ambassadors to help build your boating business Did you know that . . . YOU make the difference to each and every customer that you come into contact with? The reality is that when you are serving a customer, you are representing your company; YOU are the brand ambassador for your organisation. Your customer...
Creating simple business opportunities by meeting the immediate needs of your customers India is surrounded by water with an extensive network of rivers and waterways throughout the country. On a recent visit to the country, we were fortunate enough to spend time both on and near the water. It is clear that the Indian community makes...
Building up credit in your emotional bank account with customer relationships In business, it is useful to remember two key aspects of sales and marketing: Our customers buy solutions rather than products and services. What I mean by that is if somebody goes into a hardware store and buys a drill, it is because they want...
Prepare your team to get the most value out of your boat show exhibit investment Many organisations and individuals invest large amounts of money on stands and resources at exhibitions. If you are one of these organisations or individuals, are you really getting value for money, or are throwing money down the drain? Every year,...
How to get maximum value from your customer relationships by thinking about how you can develop long-term relationships with them and considering their life time value Fact – it costs five times more to attract a new customer than to retain an existing customer. (eMarketer 2002) Fact– a 5% increase in customer retention yields profit...