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Tag: younger boaters

millennials sailing

The Sailing Industry Tacks Towards Millennials

March 9, 2014January 9, 2015James Nolan

Younger demographics are future targets for the sailboat industry, but there are shoals ahead One of the highlights of the Miami boat show for those in the sailboat industry is The Sailing Market STATE OF THE INDUSTRY presentation by Sally Helme, Group Publisher of Cruising World and Sailing World, the sailing brands of Bonnier...

hooked on boating

Getting Younger Boaters Hooked on Boating

February 27, 2014June 24, 2015Diane Seltzer

Communicating the boating lifestyle with marketing messages and ideas that appeal to younger demographics The problem of the aging or “graying” boater demographic is a known challenge for the boating industry. We know that we need to lure in a new generation of boaters for the industry to continue to grow and thrive. Just...

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