Know the value of media – positive or negative – for your integrated marketing efforts (Article 3 in 4 part series) In the past installments of this marine marketing article series we discussed knowing your market and your customer. To know both is, in a way, to love both. To show that love in your marketing...
Begin every marine marketing effort analyzing the 4 Know’s as an integral part of your marketing checklist (Article 1 in 4 part series) In this new 4 part series “The Guide to Profitable Marine Marketing” I plan to share some of my expertise in integrated marketing and hope to guide you through the process of developing a more profitable...