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Tag: customer satisfaction

Brick and Mortar Retail Stores Can Offer Advantages in Marine Industry #YouDon’tGetThisOnline

August 17, 2017August 17, 2017Geoff LangstonLeave a comment

Brick and mortar marine retail stores with a physical location have a distinct advantage over online marine stores The pace of introduction of new technology has impacted the way we all think and act, either at a conscious or unconscious level. One of the impacts of technology is that the world of retail is...

online reviews boaters

Ideas to Generate Positive Online Reviews from Boaters

January 19, 2016January 18, 2016Sarah RowlandLeave a comment

In today’s digital age, with online business reviews holding more and more swaying power over those who choose to invest time and money, it has never been more important to design a digital strategy for implementing online reviews into your marine business plan. Why work to get online reviews for your marine business? Quite...

Bank on a boat

How a Bank Account Can Help You Win Business

October 4, 2014October 4, 2014Geoff LangstonLeave a comment

Building up credit in your emotional bank account with customer relationships In business, it is useful to remember two key aspects of sales and marketing: Our customers buy solutions rather than products and services.  What I mean by that is if somebody goes into a hardware store and buys a drill, it is because they...

life time value of customers

A Sustainable Approach to Growing your Business

May 5, 2014May 5, 2014Geoff LangstonLeave a comment

How to get maximum value from your customer relationships by thinking about how you can develop long-term relationships with them and considering their life time value Fact – it costs five times more to attract a new customer than to retain an existing customer. (eMarketer 2002) Fact– a 5% increase in customer retention yields...

social media ROI in boating

Measure Social Media ROI with a Smile… WHAT?

April 1, 2014April 1, 2014Jennifer ReidLeave a comment

Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with...

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