Non-verbal cues that boat dealers should be paying attention to on the sales floor “A picture is worth a thousand words” may ring truer for some than others, but all of us speak volumes to others without uttering a word. As most large purchase transactions include face-to-face interaction (like boat sales), it may be very...
Making your verbal and written sales communications more engaging in a digital world so buyers take action The explosion of electronic communication is both a blessing and a curse to our culture. On one hand, it allows people to be continuously connected, which should allow marketers greater and more personal reach when properly managed. The...