As UberBOAT enters the boating market, marine marketers should look to Uber’s marketing tactics. Uber has taken the world by storm. It started as a luxury car service and has a value of $40 billion after a mere six years. Uber offers services across 50 countries, including India, which makes up its second largest market...
Why boating businesses should still be using traditional marketing techniques along with social media and online marketing Traditional marketing can be used by marine marketers in the boating industry. Nowadays, boating businesses continue to hear about how important a strong presence on social media is for a business in the boating industry to utilize. A majority...