Innovation on the Ganges in India

Creating simple business opportunities by meeting the immediate needs of your customers India is surrounded by water with an extensive network of rivers and waterways throughout the country. On a recent visit to the country, we were fortunate enough to spend time both on and near the water. It is clear that the Indian community...

4 knows of marketing

Part One – The Guide to Profitable Marine Marketing: The 4 Know’s of Integrated Marketing Communications

Begin every marine marketing effort analyzing the 4 Know’s as an integral part of your marketing checklist (Article 1 in 4 part series) In this new 4 part series “The Guide to Profitable Marine Marketing” I plan to share some of my expertise in integrated marketing and hope to guide you through the process of developing a more...