The Meaning Behind the Numbers video showcases Discover Boating’s fiscal year 2013 marketing campaign results Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, has released their 2013 fiscal year end marketing campaign results featuring a “Meaning Behind the Numbers” video...
The importance of promoting value-add products and services that improve the boating lifestyle and overall experience The word “experience” has become somewhat of a buzz word in the boating industry in recent years. Smart marine marketers are jumping on the idea of creating an “improved boating experience”… and with good reason. Boating is all...
Soundings Trade Only team pulls off publication of two daily magazines at 2013 Fort Lauderdale Boat Show If you attended the 2013 Fort Lauderdale International Boat Show then you no doubt saw the daily show publications distributed throughout the show featuring near real-time content and photos from the show. And if you have any...
Brunswick certified dealers will have free access to one-on-one online marketing workshops on digital and social media marketing Brunswick Dealer Advantage, the dealer services team of Brunswick Corporation, has announced on October 22, 2013 that they have teamed up with Dominion Marine Media to offer a free online marketing training program to Brunswick certified...
New Yanmar Premium Brand project to include new logo, concept boat, diesel engine and marine wear lines Yanmar, marine engine manufacturer, has unveiled a new “Premium Brand Project” during the America’s Cup on September 16, 2013 that aims to build its brand across new channels. According to the company release, the Premium Branding...
Blogging can seem very daunting and time consuming and most business owners don’t know where to begin… The best place to begin would be to Keep It Simple… But what does that mean? I was recently asked to start contributing to MarineMarketingTools.com and immediately I asked myself ‘What do I write about’? Yes, silly...