4 knows of marketing

Part One – The Guide to Profitable Marine Marketing: The 4 Know’s of Integrated Marketing Communications

Begin every marine marketing effort analyzing the 4 Know’s as an integral part of your marketing checklist (Article 1 in 4 part series) In this new 4 part series “The Guide to Profitable Marine Marketing” I plan to share some of my expertise in integrated marketing and hope to guide you through the process of developing a more profitable…

discover boating 2013 marketing results

Discover Boating Releases 2013 Marketing Campaign Highlights Video

The Meaning Behind the Numbers video showcases Discover Boating’s fiscal year 2013 marketing campaign results Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, has released their 2013 fiscal year end marketing campaign results featuring a “Meaning Behind the Numbers” video recap…