Sponsored by the BoatUS Foundation for Boating Safety and Clean Water and the Personal Floatation Device Manufacturers Association (PFDMA), the 2015 Innovation in Life Jacket Design Competition attempted to answer the question: What would a modern life jacket look like if you threw out the rulebook and started with a clean slate? The goal of...
Create new opportunities and revenue streams for your marine business by identifying boater pain points and offering solutions to real problems Marine businesses big and small have a responsibility to continue to improve upon every aspect of recreational boating. The business of boating depends on it. Boaters are looking for innovation. They want conveniences...
Builders and dealers lure in new boaters and buyers with new features and options that have maximum impact on the boating experience There’s a balance between high-tech features that drive up the cost of the boat, and adding features that really matter to boaters – features that provide maximum impact on their attraction to...
Created by sailing enthusiasts in the UK, Boatshed grows to 50 yacht brokerage locations worldwide and offers private label brokerage technology Many businesses in the marine industry were started by boaters with a passion for boating. They found a way to make a living surrounded by the life they love. Along the way, many...
Power technology company enters marine market targeting boating enthusiasts with portable jumper cable product mPower Technologies Inc., the consumer products division of the publicly traded mPhase Technologies, Inc., has announced a successful launch into the marine market with their mPower JUMP IT exhibit at the NY Boat Show held January 1-5, 2014. Testing the waters...
Green boating product innovations to be honored by West Marine with a $10,000 prize award West Marine, the largest supplier of boating products and accessories in North America, has announced on August 12, 2013 they are now accepting nominations for their fifth annual award program honoring green product innovations in the marine industry. The...
New patents protect marine sunshade design in Europe and China boating markets, expanding patent protection globally SureShade, the U.S. based designer and manufacturer of marine sunshade systems, has announced on August 12, 2013 that they have received a Notice of Approval in both Europe and China for technology patents protecting their automated sunshade system...
Free iPhone app available as tool for marine industry to promote boat safety awareness and help encourage safe boating participation The American Boat & Yacht Council (ABYC) announced on June 24, 2013 that they have released a new iPhone app for the boating industry called “Boat Essentials – USCG Safety Gear” to help promote...
How to develop your unique brand niche within the boating industry and claim your stake in the market One of the most powerful marketing tools that your business has is your brand… what it stands for and the promise it delivers to your customers. A strong brand will drive your business – fueling partnerships, sales...