local seo boating

Local SEO and What You Need to Know

Three easy local search tactics to add to your digital marketing The search engine landscape is changing, and relying on old search engine optimization methods just doesn’t cut it anymore. Over 50% of Google searches take place on a mobile device, and 30% of these mobile searches are looking for something local. Google’s goal...

small business Saturday boating

How to Promote Small Business Saturday in Your Local Boating Market

Promotional ideas for marine businesses to increase local sales and shopping opportunities during annual Small Business Saturday event A version of this article originally appeared on SBMarketingTools.com The 2010 launch of Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets. As an industry largely made up...