Discover Boating’s “Vacation on Demand” campaign connects the kind of feelings and experiences that come with boating to feeling of being on vacation Discover Boating – the recreational boating industry’s effort to increase boating participation – is focusing its 2017 campaign on introducing people to boating and building a pipeline of first-time boat buyers....
National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating The National Marine Manufacturers Association (NMMA) has partnered with the U.S. Travel Association as a Project Time Off coalition member to help promote the importance of taking time off. The focused campaign aims to reshape the perceptions and...
Marketing campaign strategies and objectives shared with boating industry stakeholders Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2015 marketing plan during a webinar to marine industry stakeholders on May 19, 2015. Led by Discover...
Campaign grew boating awareness and interest in U.S. and Canada delivering 1.8 million visitors to boat manufacturers Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, reports fiscal year 2014 (October 2013 – September 2014) campaign results grew both awareness...
Boating industry’s Discover Boating campaign opens casting call for season two of boater documentary series Discover Boating, the consumer awareness campaign run by National Marine Manufacturers Association (NMMA), is looking for the next stars to feature in their new documentary series. The Stories of Discovery documentary series, launched in early summer of 2014 ,...
The Meaning Behind the Numbers video showcases Discover Boating’s fiscal year 2013 marketing campaign results Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, has released their 2013 fiscal year end marketing campaign results featuring a “Meaning Behind the Numbers” video...