Use your team as customer experience ambassadors to help build your boating business Did you know that . . . YOU make the difference to each and every customer that you come into contact with? The reality is that when you are serving a customer, you are representing your company; YOU are the brand ambassador for your organisation. Your...
VanDutch elevates customer experience with Boatyard’s on-demand boat services marketplace VanDutch, manufacturer of luxury pleasure crafts, has announced they have launched the new VanDutch Customer Care App, powered by Boatyard – the world’s first on-demand boat services marketplace. The new strategic partnership provides VanDutch boat owners with a simple, easy-to-use app for ordering cleaning, fueling, captains, maintenance and...
My-Villages unveils new brand name – MyTaskit – uniting its two leading solutions to help marine businesses increase customer loyalty, improve efficiency & gain competitive advantage My-Villages, provider of the easiest to use and most complete task sharing and coordination platform for consumers and businesses, has unveiled MyTaskit Pro, a new brand, name and solution...
Creating simple business opportunities by meeting the immediate needs of your customers India is surrounded by water with an extensive network of rivers and waterways throughout the country. On a recent visit to the country, we were fortunate enough to spend time both on and near the water. It is clear that the Indian community...
Money can buy happiness. There’s just one catch: you have to spend it on experiences. A version of this article originally appeared on the Boatyard blog When we first came up with the idea for our startup, we had to ask ourselves a few questions: “what do we truly love to do?” and “why...
Building up credit in your emotional bank account with customer relationships In business, it is useful to remember two key aspects of sales and marketing: Our customers buy solutions rather than products and services. What I mean by that is if somebody goes into a hardware store and buys a drill, it is because they...
Prepare your team to get the most value out of your boat show exhibit investment Many organisations and individuals invest large amounts of money on stands and resources at exhibitions. If you are one of these organisations or individuals, are you really getting value for money, or are throwing money down the drain? Every...
How to get maximum value from your customer relationships by thinking about how you can develop long-term relationships with them and considering their life time value Fact – it costs five times more to attract a new customer than to retain an existing customer. (eMarketer 2002) Fact– a 5% increase in customer retention yields...
Making your verbal and written sales communications more engaging in a digital world so buyers take action The explosion of electronic communication is both a blessing and a curse to our culture. On one hand, it allows people to be continuously connected, which should allow marketers greater and more personal reach when properly managed....
BoatNameGear and Freeport Marine Supply join list of small businesses competing to earn $25,000 grant from FedEx for most compelling small business story Two small businesses in the marine industry – Newington CT based BoatNameGear.com specializing in personalized boat gear, and marine parts and supply company Freeport Marine Supply in Freeport NY – have entered...