five pillars personalization marine marketing

The Five Pillars of Personalized Marketing

How to use personalization in marine marketing to communicate relevant messages with measurable results A version of this article originally appeared on MarketingTech News Segmentation marketing as well as personalization marketing are indicated as two trends of major importance in 2015. Within the marine industry the more relevant your marketing message can be, the more focused you can…

Listening

Do You Hear What I Hear?

Making your verbal and written sales communications more engaging in a digital world so buyers take action The explosion of electronic communication is both a blessing and a curse to our culture. On one hand, it allows people to be continuously connected, which should allow marketers greater and more personal reach when properly managed. The…