Available for free download, app gives users unique mix of entertainment and research tools for luxury yacht market
Megayacht News, a website that caters to the luxury yacht market, has developed a new smartphone and tablet app that is available for free download for both Android and Apple devices from the Google Play and iTunes App Store as of November 18, 2013.
The Megayacht News app was created to offer a different experience than the usual content found on the Megayacht News website, or any other medium, in response to their growing mobile visitors.
“Our research reveals that 24 percent of our readers access our website content on iPhones and iPads, and it’s closer to 30 percent when you add in the other platforms,” says Diane Byrne, editor of Megayacht News. “These are significant numbers, considering the estimate for the industry average for all mobile devices combined is smaller.”
The new app was developed taking into account popular mobile viewing and engagement activities – like videos and sharing functions – mixed with resources and content important to the Megayacht News readers – such as top builders and designers information.
Engaging digital features of the Megayacht News app include:
- Photo galleries, where images can be viewed individually or in slideshows
- Ability to send user photos for a special Reader’s Choice Gallery
- More than two dozen videos
- Directories of the top builders and designers
- “Share with a friend” functions
“We ensured that navigating the Megayacht News app would be seamless and intuitive,” Byrne adds. “If our users want to explore more, it also seamlessly connects them to our fully mobile-responsive website, which ensures all images and text automatically resize to look and read properly on small screens. Together, this means our content goes with our users wherever they travel.”
Available for free download directly from Google Play for Android or the Apple iTunes App Store, the app will continue to be updated with new content in the future with special features such as a charter brokers directory, a marinas directory, and a calendar of events. The Megayacht app will also use push notifications via the app to alert users of new updates and features as they are added.
Marine Marketing Best Practice
With the growing use of mobile devices, marine businesses that want to maintain a strong website presence are smart to develop an app that gives users a quick connection to valued content. When developing apps businesses should also include new value-add features and content that users can not easily get on the website, as Megayacht News created.
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