Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2015 during the 2016 Miami International Boat Show Industry Breakfast event.
The “Neptune Awards for Marketing Excellence” honors marketing work from marine businesses based on categories defined by MMA.
“There were 97 entries in 13 categories, with a record-breaking total of 47 companies and advertising agencies participating,” said Wanda Kenton Smith, president of MMA. “There was great diversity in terms of company size and type, and the standard of work, overall, was very high.”
New categories for the 2015 awards included: website, native advertising and diversity initiative. Categories with the most entries included video, website and product literature.
2015 Neptune Awards were presented to the following companies in these categories:
Best National Magazine Advertising (Single Page): Hell’s Bay Boatworks/Markham Unlimited, “Cheat On the Big Boat”
Best Mobile App: Jester Communications/Dominion Marine Media, “Toucan Touch”
Best Website: Mercury Marine, “New Global Website”
Best Digital Newsletter: Hatteras Yachts/Turnkey Communications, “Currents”
Best Email Promo Blast: Yamaha Watercraft/ICBM Media, “Lead Entry Email Campaign”
Best Event Marketing or Sales Promotion: Sea Tow International and the Sea Tow Foundation/Syron Design, “Designate a Sober Skipper”
Best Product Literature: Mercury Marine, 2015 Product Catalog
Best Social Media: Sea-Doo/Look Marketing, “Ultimate Sea-Doo Beach Party”Best Web Advertising – Native Advertising: T-H Marine Supplies/Bevelwise, “Even More Ways to Enjoy the Water”
Best Web Advertising – Banner Ads: Hinckley Yachts, “Where Would You Go in Your Hinckley?”
Best Video: Sea-Doo/Look Marketing, “Sea-Doo Taking It to the Next Level”
Best Marketing Innovation: Yamaha Watercraft/ICBM Media, “1-1 Lead Nurture Program and Customer Scoring Model”
Best Diversity Initiatives: Recreational Boating and Fishing Foundation/Lopez Negrete Communications, “Vamos a Pescar”
Marine Marketer’s of America noted that any size marine business with excellence in marketing has an equal opportunity in their awards.
“The 2015 Neptune Awards saw winners from all parts of the marine industry, from a family-run marine supply company in Alabama, to multi-national global giants,” said Sally Helme, who served as chief among the 12 judges. “The Neptune Awards are judged on the basis of marketing excellence. As this year’s competition reveals, every
company has an equal chance to win.”
More information on Marine Marketer’s of America Neptune Awards and their annual industry breakfast event can be found at www.marinemarketersofamerica.org.
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