DMM creates suite of tools to make social media for marine businesses faster, easier and more effective
Dominion Marine Media (DMM), the division of Dominion Enterprises that operates YachtWorld, Boat Trader and boats.com, has create a new suite of social media solutions to help marine businesses manage their social media marketing efforts.
The DMM Social media tools were created to help address two common problems that marine businesses claim they have in managing their social media activity:
- don’t have not enough time to manage
- don’t know what to post
New social tools aim to solve social media management problems by saving time and making it easier to manage. Marine businesses have access to three tiered packages to help them meet their social media goals and budget.
The Do-it-yourself social media management package can save users up to 20 hours a week with an easy-to-use dashboard that allows businesses to post to multiple social sites in one click. It also helps them quickly locate engaging and relevant content to share, with access to real-time performance reports.
The Social Pro package lets businesses tap into a team of social media pros that specialize in the boating industry for help managing social media program. They’ll create strategic posts aimed at growing social following and engagement, and design ad campaigns to promote brands and generate leads.
The Social Elite package is ideal for boat dealers and brokers that want access to the Dominion Marine Media network of more than 4 million boaters. Through a multi-channel campaign, DMM creates targeted email campaigns with boat listings, custom sponsored content and promotions across the DMM social media platforms.
Hear from Lauren de Vlaming on why social media is important for your business and how DMM can help. Lauren is the Social Media Manager at Dominion Marine Media and leads an international team to coordinate social media properties for its four brands.
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