Dock Master Award

The Case for Traditional Media in Marine Marketing

Why boating businesses should still be using traditional marketing techniques along with social media and online marketing Traditional marketing can be used by marine marketers in the boating industry. Nowadays, boating businesses continue to hear about how important a strong presence on social media is for a business in the boating industry to utilize. A...

small business Saturday boating

How to Promote Small Business Saturday in Your Local Boating Market

Promotional ideas for marine businesses to increase local sales and shopping opportunities during annual Small Business Saturday event A version of this article originally appeared on SBMarketingTools.com The 2010 launch of Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets. As an industry largely made up...