small business Saturday boating

How to Promote Small Business Saturday in Your Local Boating Market

Promotional ideas for marine businesses to increase local sales and shopping opportunities during annual Small Business Saturday event A version of this article originally appeared on SBMarketingTools.com The 2010 launch of Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets. As an industry largely made up of…

Maslow's Hierarchy of needs

Part Two – The Guide to Profitable Marine Marketing: The “4 What’s” of Integrated Marketing Communications

Using a hierarchy of needs to discover what you need to know to effectively reach your target market (Article 2 in 4 part series) The key to the marine marketing checklist is to use Part One (the “4 knows”) and Part Two (the “4 what’s”) strategically and in unison. This article will explain the first of the…

4 knows of marketing

Part One – The Guide to Profitable Marine Marketing: The 4 Know’s of Integrated Marketing Communications

Begin every marine marketing effort analyzing the 4 Know’s as an integral part of your marketing checklist (Article 1 in 4 part series) In this new 4 part series “The Guide to Profitable Marine Marketing” I plan to share some of my expertise in integrated marketing and hope to guide you through the process of developing a more profitable…