vacation on demand boating

“Vacation on Demand” Campaign Launches for Boating Industry

Discover Boating’s “Vacation on Demand” campaign connects the kind of feelings and experiences that come with boating to feeling of being on vacation Discover Boating – the recreational boating industry’s effort to increase boating participation – is focusing its 2017 campaign on introducing people to boating and building a pipeline of first-time boat buyers. The strategy…

marine center indianapolis

Marine Business Profile: Marine Center of Indiana is One-Stop Shop for Boating

Indianapolis boat dealer expands boat showroom and local marketing to grow marine dealership These days boat dealers need to differentiate themselves in their product offering and marketing for their dealership to stand out in their local markets. Finding a successful niche can include everything from how you present your showroom to boaters to how you market your dealership locally.…

first time boat buyers report

6 Types of First-Time Boat Buyers Report

Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, commissioned a comprehensive study on first-time boat buyers in an effort to improve the industry’s pipeline of boat buyers. Initial results of the study was shared at the 2016 IBEX Boatbuilders Exhibition and Conference revealing…