five pillars personalization marine marketing

The Five Pillars of Personalized Marketing

How to use personalization in marine marketing to communicate relevant messages with measurable results A version of this article originally appeared on MarketingTech News Segmentation marketing as well as personalization marketing are indicated as two trends of major importance in 2015. Within the marine industry the more relevant your marketing message can be, the more focused you can…

Maslow's Hierarchy of needs

Part Two – The Guide to Profitable Marine Marketing: The “4 What’s” of Integrated Marketing Communications

Using a hierarchy of needs to discover what you need to know to effectively reach your target market (Article 2 in 4 part series) The key to the marine marketing checklist is to use Part One (the “4 knows”) and Part Two (the “4 what’s”) strategically and in unison. This article will explain the first of the…

4 knows of marketing

Part One – The Guide to Profitable Marine Marketing: The 4 Know’s of Integrated Marketing Communications

Begin every marine marketing effort analyzing the 4 Know’s as an integral part of your marketing checklist (Article 1 in 4 part series) In this new 4 part series “The Guide to Profitable Marine Marketing” I plan to share some of my expertise in integrated marketing and hope to guide you through the process of developing a more profitable…