Brunswick Boatbound co-marketing

Sea Ray and Boston Whaler Promote Value of Boatbound Boat Rentals to Boat Owners

Brunswick Boat brands launch co-marketing campaigns with Boatbound aimed at driving boat sales through rental values Brunswick Boat brands are using an impressive new marketing message in conjunction with their new strategic partnership with Boatbound that demonstrates the payback for boat owners when they tap into Boatbound’s peer-to-peer boat rentals. The partnership with Boatbound and Brunswick was…

youtube cards

How to Add Cards to YouTube Videos

New interactive cards improve on annotations, providing additional in-video promotional opportunities on desktop or mobile YouTube has proven to be a valuable marketing tool for the boating industry…  and continued improvements in functionality only add to its appeal as a marketing platform. YouTube is the perfect way for dealers to showcase new boats, for marinas to…

Native Advertising and Sponsored Content Opportunities

How Native Advertising and Sponsored Content Can be Used in the Boating Industry

The difference between native advertising and sponsored content, and advertising opportunities for the boating industry Brands in the boating industry are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise…

digital publications in boating

Ways to Use Digital Publications in the Boating Industry

How boat brands and marine businesses are creating and sharing content using digital magazines, electronic catalogs and other online publications The use of digital publishing is becoming much more prominent and attainable for businesses of all sizes. Digital publishing platforms are cost-effective, accessible across multiple devices and can provide a new level of user engagement…

small business Saturday boating

How to Promote Small Business Saturday in Your Local Boating Market

Promotional ideas for marine businesses to increase local sales and shopping opportunities during annual Small Business Saturday event A version of this article originally appeared on SBMarketingTools.com The 2010 launch of Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets. As an industry largely made up of…